One thing that will help your listing come out ahead of
your competition (even if you have the same exact keywords)
is by beginning the "title" of your site with an "A" or a number.
Some search engines and web directories will alphabetize (by
web page title) "ties" on keyword listings. So a web site
titled "Amazing Beauty Tips" will have a better listing position
than a web site titled "Wendy's Cosmetic's Tips" when the same
keywords are on both pages.
Try to figure out a way to name your site starting with a number
or "A" and that will give you a difficult to overcome (and hard
to detect for the average web site owner) competitive edge. Do
note that not all search engines take the same approach
regarding alphabetizing. Many don't consider single characters
part of a title or a keyword.
So therefore just because your site is titled "A Wonderful Site" and
you have the exact keywords as "Victors Wonderful Site" doesn't mean
your site will be listed first. In fact, many search engines will
list you towards the bottom where the "W's" are and "Victors Web
Page" would be listed first. To get around this try naming your site
something like "An Amazing And Wonderful Site" ...
Get the idea? Also, do note that most search engines, web directories
and sites take a whole another approach to positioning. It doesn't
matter what you name your web page. The main thing that matters is
keywords, descriptions, relevant incoming links and keyword phrasing.
Many use keywords, but most fail to phrase those keywords.
For example. Let's say you use these keywords: antique, automobiles,
cars, exotic.
This may look perfectly well, but it is entirely wrong. Nowadays
people are using the power of the search engines and are searching
by phrase. Let's say someone searches for these keywords: antique
automobiles.
If the searcher is searching on "all" the words, the above site
using "antique, automobiles, cars, exotic" as keywords, would be
listed because it does contain "all" the words. But what if the
searcher were to search by phrase? You would not be listed in the
search results.
How do you get around this? It's really quite simple. Think about
how you wish a searcher to find you. Think about how they will
find you. Then incorporate these keywords and keyword phrases in
your descriptions, keywords and website.
This is what I would do for keywords: antique automobiles exotic
cars.
Did you notice I didn't use commas (,)? Keyword phrases will not
work with commas unless of course the searcher uses them. I know
you see sites say separate your keywords by a comma.
DON'T do it!
Now using the above keywords I will have a better chance of being
seen whether a searcher uses "all" the words, "any" of the words
or even if they search by "phrase" (which is becoming much more
popular these days).
Don't stop with your keywords. Use this same technique when putting
together your description and web site's content.
The content is king so most of all concentrate on building website
that interests your visitors.
Best of success to you and be sure to contact me if you
have any questions,
Marko Vuorinen, MSc
http://actuamoney.ws
http://actuasearch.com
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Internet Marketing Consultant
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